On Thursday, Korean luxury brand Genesis committed to manufacture only fully electric vehicles from 2025. That’s a big and promising move from an automaker that became a standalone brand under its parent company, Hyundai, just five years ago.
Specifically, Genesis will follow a dual electrification plan, which means that all its models with be either battery electric or powered by a hydrogen fuel-cell powertrain.
For this reason, the company’s working on higher-output fuel-cell systems, more efficient EV powertrains, and next-gen lithium-ion battery tech.
Plus, it has set the target of being zero-emission by 2030, aiming to phase out its current and upcoming gas-powered models.
Genesis’ transition will also follow a holistic approach and involve its entire value chain “beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.”
And if that’s not impressive enough, the brand has also teased eight new forthcoming EVs, with the aim to sell 400,000 vehicles per year by 2030.
Although it’s impossible to tell a lot from this picture, there are a few things that we can notice. The four cars on the right side look like crossover SUVs of varying sizes, while the two vehicles on the far-left could be sedans.
The model positioned at the left side of the lights in the middle could very well be the beautiful X coupe concept, and perhaps we could assume that the car right next to it is also a two-door vehicle?
In the short promo film that accompanied Genesis’ announcement there are some extra details on the vehicles’ specs, which focus on improving the passengers’ experience.
These include stage doors without B-pillars, rotating seats that swivel around, mood lighting, heated floors, and an advanced sound system.
There’s no information on when the new EVs will debut, but Genesis’ first EV, the GV60, got launched just two weeks ago and gives an idea of what to expect from the future vehicles.
If you’d like to know more, you can watch the promo film below.
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