The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

Driving the future of sustainable mobility

powered by

Genesis pledges to go all-EV in 2025 and teases eight new models

Well, wow

Genesis pledges to go all-EV in 2025 and teases eight new models
Ioanna Lykiardopoulou
Story by

Ioanna Lykiardopoulou

Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives.

Did you know SHIFT is taking the stage this fall? Together with an amazing line-up of experts, we will explore the future of mobility during TNW Conference 2021. Secure your ticket now!

On Thursday, Korean luxury brand Genesis committedto manufacture only fully electric vehicles from 2025. That’s a big and promising move from an automaker that became a standalone brand under its parent company, Hyundai, just five years ago.

Specifically, Genesis will follow a dual electrification plan, which means that all its models with be either battery electric or powered by a hydrogen fuel-cell powertrain.

For this reason, the company’s working on higher-output fuel-cell systems, more efficient EV powertrains, and next-gen lithium-ion battery tech.

Plus, it has set the target of being zero-emission by 2030, aiming to phase out its current and upcoming gas-powered models.

Genesis’ transition will also follow a holistic approach and involve its entire value chain “beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.”

And if that’s not impressive enough, the brand has also teased eight new forthcoming EVs, with the aim to sell 400,000 vehicles per year by 2030.

Genesis will go all-EV in 2025
Credit: Genesis
A very intriguing glimpse of the eight news EVs.

Although it’s impossible to tell a lot from this picture, there are a few things that we can notice. The four cars on the right side look like crossover SUVs of varying sizes, while the two vehicles on the far-left could be sedans.

The model positioned at the left side of the lights in the middle could very well be the beautiful X coupe concept, and perhaps we could assume that the car right next to it is also a two-door vehicle?

In the short promo film that accompanied Genesis’ announcement there are some extra details on the vehicles’ specs, which focus on improving the passengers’ experience.

These include stage doors without B-pillars, rotating seats that swivel around, mood lighting, heated floors, and an advanced sound system.

There’s no information on when the new EVs will debut, but Genesis’ first EV, the GV60, got launched just two weeks ago and gives an idea of what to expect from the future vehicles.

If you’d like to know more, you can watch the promo film below.


Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?

Then you need the weekly SHIFT newsletter in your life. Click here to sign up.

Also tagged with