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This article was published on October 9, 2013


    Future Ad Labs signs Heinz and Reckitt Benckiser as launch partners for its gamified CAPTCHA

    Future Ad Labs signs Heinz and Reckitt Benckiser as launch partners for its gamified CAPTCHA
    Josh Ong
    Story by

    Josh Ong

    Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

    Future Ad Labs has launched its gamified CAPTCHA technology with the help of mega-brands Heinz and Reckitt Benckiser.

    playcaptcha

    CAPTCHAs are universally hated, but they’re also a necessary evil. Future Ad Labs is making the process more friendly with its PlayCaptcha offering, which uses mini-games to verify your humanity. Examples include a game where users have to put Heinz Salad Cream on a sandwich or clean a penny with Reckitt Benckiser’s Cillit Bang.

     

    ➤ Future Ad Labs