Independent Film Development Corporation (IFLM), a Nevada-based distributor of digital films, has announced the launch of its IndieBacker platform for movie-makers looking to raise funds for new projects.
IndieBacker can perhaps best be viewed as the Kickstarter or Indiegogo for the movie world, and its management believes that it can offer a more compelling and competitive answer to raising funds for new flicks by targeting this sector exclusively. Jeff Ritchie, IFLM CEO says:
“Whether you’re a young producer just beginning your career or an established celebrity with a unique project, IndieBacker is looking to help you partner with like minded social working donators internationally who share your vision.”
Crowdfunding isn’t a new concept by any stretch of the imagination, but it has really taken off over the past 12 months, with the likes of Kickstarter project Pebble breaking all records with its $10m raised from the ‘crowd’.
There have been a slew of independent films funded through microdonations too. A UK filmmaker sought to crowdfund the DVD release of his ‘First Orbit’ YouTube hit, and back in April we reported on another project that was seeking to finance a documentary on the subject of crowdfunding through, yup, crowdfunding.
Is there room in the market for yet another crowdfunding platform? Well, niche can work if it’s executed well enough, but if up-and-coming filmmakers are looking to tap the broader investment community they may find the likes of Kickstarter more appealing if they’re in a hurry to raise funds. For now, at least.