Last week, Frontback, an app that lets you take a photo with your forward and rear-facing cameras simultaneously, announced that it would be closing on August 15.
This, however, is no longer the case according to a recent post from the company:
“We just signed an agreement with a partner who believes as much as we do that there’s something incredible with Frontback. This partner is fully committed to make Frontback an even better place to share your moments, we were impressed by how much they understand the platform and we will help the new team to make the transition as smooth as possible.”
The last-minute change of plans are particularly interesting in light of Frontback CEO Frédéric della Faille’s comments when announcing the closure: “We realized that we couldn’t reach the critical numbers that would make Frontback a sustainable social network.”
With no hard details forthcoming about the new direction, della Faille also wouldn’t tell TNW who the new “partner” was.
“We’re very happy we found a solution for our community, della Faille said. “[…] the new team will introduce themselves at the right time. Our priority was to respect our community and having the message out as soon as possible. Our team will help the new team during the transition.”
He also confirmed that once the transition was complete, neither he nor cofounder Melvyn Hills will be involved with the company.