Story by
Drew Olanoff
Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]
We told you about a new campaign involving check-in service foursquare, where Starbucks would donate $1 for each check-in to its stores to help (RED) beat AIDS.
Today’s the first day for the campaign and according to foursquare, its been working like a charm. There have already been over 35k check-ins, which equals a donation of $35k thus far.
Woah! Since this morning, your coffee check-ins have already raised over $35K for @joinred! Keep it up! #REDRUSH bit.ly/JAypea
— foursquare (@foursquare) June 1, 2012
Remember, you have until the 10th to check-in to your local Starbucks, and the coffee company will donate $1 (up to $250k) to Global Fund via (RED).
The campaign is a wonderful usage of the donation by action model that lets people take every day actions that a third-party “sponsors” and puts dollar amounts to.
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