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This article was published on November 16, 2012

For China-based accelerator Haxlr8r, ‘hardware is the new software’

For China-based accelerator Haxlr8r, ‘hardware is the new software’
Josh Ong
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Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

The application deadline for the second batch of startups for badass hardware accelerator Haxlr8r is coming up on November 18th, so now’s your chance to get hacking.

The three-month program is based in Shenzhen, China (AKA the world’s factory) to bring entrepreneurs close to their production bases. The accelerator culminates in a trip to Silicon Valley to meet with investors and demo their stuff. This round will bring on Zach Hoeken Smith, the founder of Makerbot, as a new mentor and program director.

We asked Haxlr8r founder Cyril Ebersweiler what the program is looking for in an applicant:

“Generally, [startups should] apply with a prototype, so they have a team that is actually someone who can do electrical, someone who can do software,” he said, adding that, depending on the project, some teams may need a mechanical engineer or industrial designer.

“Essentially they need to be ready to spend three months in China and make things happen over there, and other than that, we like big things, big ideas in general. Thats what hardware should enable, it’s changing the way people interact with each other or their devices.”

“Hardware is the new software”

Ebersweiler also runs Chinaccelerator, a software-focused accelerator, so I was curious why he decided to also do a dedicated hardware program.

He said hardware has become the new software. According to him, hardware is currently following a similar trajectory that software followed with the open source movement and reduced development costs. Tools like Arduino and 3D printing have changed the way hardware is made, making it easier for startups to get projects off the ground.

While he was impressed by the first batch, Ebersweiler is optimistic that the second one will be even better:

“We had a pretty good first batch with some terrific startups, and so we are expecting to have even more kick ass companies. More than that, I think what I would like to see is editing the model of not only manufacturing for some of the companies in China, but also prototyping or finalizing the prototypes.”

In the first group, startups came in at various stages in the process. Some already had a product manufactured and focused on packaging, sales and marketing, while others came in to do prototyping and design work.

Companies in the inaugural class included:

Ebersweiler believes that the timing is right for

“What’s happening on the hardware side is really the fact that the supply chain became a lot more understandable for small companies, because China has evolved quite a bit, then the level of quality is way higher, the processing power is higher, although the cost of parts went down. What we’re trying to do is take the opportunity and package it so that startups basically use it,” he said.

Ebersweiler used Nomiku as a specific example. The company apparently came to the accelerator with a DIY kit, and they redesigned during the program. They launched on Kickstarter on Haxlr8r’s demo day and raised $600,000 from the crowdfunding platform and further money from investors. He also pointed out that the most-funded Kickstarter projects have been hardware-based.

But, of course, the gear alone isn’t enough. “It’s not only hardware, it’s always a combination of hardware and software,” he said.

While the accelerator is based in China, it’s not just for Chinese startups. In fact, overseas entrepreneurs have the most to gain because they gain deep insight into the manufacturing process by participating. The first batch had startups from the US, Croatia, Estonia, Japan and China.

Header image credit: Haxlr8r

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