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This article was published on January 17, 2014

    Feedly launches a URL shortener for its RSS reader service

    Feedly launches a URL shortener for its RSS reader service Image by: Scott Barbour
    Ken Yeung
    Story by

    Ken Yeung

    Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.

    RSS reader Feedly has released to the public its new URL shortener that will compete against the likes of Bitly, TinyURL, and others. After 8 weeks of testing, the company has rolled out this new feature that includes analytics and automatic Facebook, Twitter, and Google+ metadata — all the things that you’d expect from such a tool, except that it’s all part of the reader.

    The format of the shortened URL will be “feedly.com/e/”.

    Users will need to enable this feature in their preferences before they can take advantage of it. Feedly allows you the option to turn it on or off, or even limit it to Twitter and Buffer. This feature is available to both free and paid users, and available on mobile.

    Screen Shot 2014-01-17 at 10.34.54 AM

    Feedly says that it plans to launch an interface that will allow users to deteremine the “karma” that they accrue through their sharing. The activity generated from its URL shortener will be used to help Feedly surface recommended stories to read on its home page.

    Right now, the URL shortener will behave like any other similar service whereby when a link is clicked, it will go directly to the targeted website. However, if a user opens it from Twitter, the link will be opened in Feedly. Why was this done? The company says that it hopefully will help foster more sharing and further promote Feedly itself.

    Photo credit: Scott Barbour/Getty Images