If you manage a Facebook Page, don’t be surprised if you see a small dip in your number of “likes” in the coming weeks.
According to a blog post, the company is now purging likes from closed accounts, including memorialized and deactivated ones.
The company notes the changes should help businesses glean more accurate insights from their audience data, as well as make it easier to find similar audiences to their followers using lookalike tools. It also notes that comments and and post likes from deactivated accounts are already weeded out.
On the other hand, if a deactivated account that previously liked a page is reactivated, its Like will be automatically re-added to the counter.
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