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This article was published on October 20, 2014

Facebook shows off its first ad for Messenger

Facebook shows off its first ad for Messenger
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

As the palette of messaging apps continues to crowd up, its important for companies to convince users to stick with their own particular service. In that line of thought, Facebook just released its first video ad for Messenger.

It’s a bit saccharine and doesn’t show too much of what differentiates Messenger from other apps, but the company might just be trying to win back some fans after the backlash it received for forcing people to download a second, separate messaging app on mobile. There are a whole lot of stickers, though.

http://youtu.be/hMJvw-RfTEI

In any case, it’s notable that Facebook is even releasing an ad for a service so ubiquitous. It’ll be interesting to see how the company continues to push Messenger after its acquisition of WhatsApp.

Facebook on Youtube