Story by
Nick Summers
Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.
The FIFA World Cup is a sure-fire way to get people talking. Goals, dives, injuries and unexpected results; all of this has people shouting at their TV and, increasingly, using social media such as Facebook and Twitter to express their volatile emotions.
Today, Facebook announced that total interactions related to the tournament have passed the 1 billion mark. The mammoth figure includes World Cup-related posts, comments and likes between June 12 and 29.
“Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment,” the company said. “Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions.”
Yesterday, Twitter said the matchup between Brazil and Chile was its most-tweeted real-time event ever.
Read Next: World Cup in transition: How social transformed the World’s biggest game
➤ World Cup 2014: Facebook Tops A Billion Interactions
Featured image credit: EVARISTO SA/AFP/GettyImages