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This article was published on November 8, 2010

Facebook Places powers UK tourism check-in league

Facebook Places powers UK tourism check-in league
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Facebook Places is barely two months old and it’s already starting to pop up in applications across the Web. We’ve seen it used to promote music and now it’s found a logical home, tourism. Tourist body VisitBritain has launched a league table of the UK’s most popular attractions.

The Love UK Top 50 Places, launched today, ranks tourist spots by the number of Facebook Places check-ins they’ve received. Currently topping the chart is theme park Alton Towers, with homes of football teams Arsenal and Manchester United taking second and third places respectively.

It’s still early days for Places, and that’s reflected in the number of check-ins. The top attraction has only 3007 check-ins at the time of writing. That said, with last week’s launch of Places for Android and the ability for third party developers to fully harness Places in their apps, it looks like use of Facebook’s location tool is set to explode.

VisitBritain is marketing it as an  opportunity for less-known attractions to get themselves noticed alongside the big names. All major attractions can register for the scheme and visitors are being encouraged to leave a review with their check-in.

The 50 Places chart is a reminder of how location features in Facebook could be beneficial far beyond the social network’s own ecosystem. With such a vast userbase in place, a new presence on Android and an attractive deals proposition, could it be that the only thing protecting Foursquare from being trounced is the general public’s distaste for sharing their location online?