Facebook is making available some nifty features aimed at local campaigns for small businesses.
A Call Now button on ads lets people immediately contact a business if they see something interesting. This joins the previously available “Like This Page” and “Get Directions” buttons.
Also notable: you can now make an ad right from your Page. You just need to select a call to action (Like This Page, Call Now or Get Directions), set the area you want to reach, and pick a budget. You’ll see the new ad creator under a Promote Your Local Business button.
Businesses can see some statistics on the ads right from their notifications panels, including how many people they reached, and how many clicked through on a call to action.
Update: This post previously suggested the “Get Directions” call to action is new. It was released in October, so the text has been updated to reflect that.
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