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This article was published on February 18, 2021

Here’s why Facebook users in Australia can’t see news in their News Feed anymore

Here’s why Facebook users in Australia can’t see news in their News Feed anymore Image by: Pexels
Facebook said today that it won’t let publishers in Australia post their content on its platform, which means people in the country won’t be able to see or share news and other kinds of articles from outlets there. This move comes after Australia proposed a law that required big tech — especially Facebook and Google —to pay publishers for the privilege of displaying content from third parties on their digital platforms.

The company said that it’ll continue to display critical information such as communication by authorities and the COVID-19 information center.

Why did it come to this?

Australia’s argument while drawing up this law was that big tech benefits from showing news on its platform (like Facebook’s News Feed and Google’s search results), so it should pay media sites. Facebook and Google reasoned that it’s not mandatory for publishers to make their content available on their platforms. Plus, said publishers earn advertising revenue through clicks generated from these tech companies’ platforms.

When the Australian government didn’t back down, Google threatened to pull its search services from the country, as it thought the new law would “break how search works.” However, over the last few days, the search giant has agreed to pay for news content by signing multiple deals with publications, including Nine Entertainment and News Corp.

[Read: How Polestar is using blockchain to increase transparency]

So what will happen now?

In today’s announcement, Facebook said that last year, it helped Australian publications drive traffic worth $407 million AUD.

The company added that it proposed to invest millions in the Australian news ecosystem and hoped to bring Facebook News — its product for news where it pays publishers — to the country. However, its proposals were ignored by the government:

But these proposals were overlooked. Instead, we are left with a choice of either removing news entirely or accepting a system that lets publishers charge us for as much content as they want at a price with no clear limits. Unfortunately, no business can operate that way.


Facebook News

As Casey Newton notes in his newsletter Platformer, the news represents only four percent of posts on Facebook, so the company is not losing out on much. However, the effects of the firm’s moves are a bit striking. Facebook apparently used machine learning instead of a blacklist to block publishers, and that broke the Australian Bureau of Meteorology’s page. Bad algorithm.


What’s more, because Australian publications also won’t be able to post news on Facebook, the rest of the world can’t see any news from the country on the social network. The ban could also promote blogs that may publish unverified news leading to a misinformation spread.

All hopes are not lost though: Josh Frydenberg, a member of parliament, said that he had a conversation with Mark Zuckerberg today, and agreed to “continue our conversation to try to find a pathway forward.” Hopefully, there will be some sort of agreement soon and users won’t have to suffer from this bizarre clash between big tech and the government.

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