Facebook is bringing the carousel format to mobile install ads.
The company says carousel ads have been quite successful on the desktop, equating to a 20-to-30 percent lower cost per click than boring old posts with just one image. Some advertisers have seen as much as 75 to 180 percent higher click-throughs.
The carousels support up to five images with links (including for app-installs), and are available today through the Facebook Marketing API.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Update: This article previously suggested carousel ads were new to the mobile apps on the whole. Updated to clarify it’s mobile install ads that are new.
Get the TNW newsletter
Get the most important tech news in your inbox each week.