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Napier Lopez
ReporterNapier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.
Facebook is bringing the carousel format to mobile install ads.
The company says carousel ads have been quite successful on the desktop, equating to a 20-to-30 percent lower cost per click than boring old posts with just one image. Some advertisers have seen as much as 75 to 180 percent higher click-throughs.
The carousels support up to five images with links (including for app-installs), and are available today through the Facebook Marketing API.
Update: This article previously suggested carousel ads were new to the mobile apps on the whole. Updated to clarify it’s mobile install ads that are new.
