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This article was published on March 24, 2016

Facebook gives new daily breakdowns of video views

Facebook gives new daily breakdowns of video views

Facebook continues to flesh out its analytics on video for Pages and brands, today announcing via blog post a new daily breakdown of numbers to keep its content creators informed.

“This new data gives Page owners a better understanding of when their audiences are watching their videos, providing a more detailed picture of performance that we hope will help publishers inform their video strategies,” the company said in the blog post.

The day-to-day summaries include three key metrics: total time spent on a video, total views, and the number of times the video was viewed for at least 10 seconds. These metrics are certainly familiar — Facebook introduced them back in February. But that granular drilling into daily changes will likely be attractive for those who are obsessively tracking when and how their videos go viral.

The new metrics are available through Page Insights and the Video Library, and will roll out to the Insights API shortly.

Video Metrics Update: New Daily Video Breakdowns [Facebook]