This of course is quite a jump from their expected $550 million in revenue for the year 2009.
The information comes from a report by TBI Research, which the SIA has been trumpeting for some time. The data is hard to give a full verification, but seems plausible. Given that Facebook is growing by hundreds of thousands of users daily, and is racing towards 400 million users, we can see them reaching half a billion users quite simply in the coming year.
That said, Facebook needs to extract, on average, some $2 from each active user. With the average daily page views that each user racks up, Facebook can suffer through a year of poor CPM rates and still come out with a billion, not including the numerous other Facebook revenue streams.
But Facebook still has one major trick up its revenue-sleeve: taxes. With companies such as Zynga raking in millions from the Facebook platform, Facebook could easily implement a 10% tax with little damage to its community, instantly raising tens of million more in revenue.
With such a brilliantly segmented market that Facebook has, making money is a piece of easy.