Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]
Inside Facebook has released a top 25 list of the most liked Facebook pages on the platform. It’s an interesting list with quite a mix of brands, artists, and companies. We’ll look at the top 10, as it shows us a lot about the demographic and activity on the Facebook platform.
Number one surprisingly is Facebook. Of course, Facebook doesn’t force you to like its page, so with 54,031,990 likes, that’s a lot of love for the platform people tend to complain about every single time the company makes a change. It’s good to be the most “popular” on your own platform, and Facebook has that.
Facebook makes liking things a viral activity for pages, since “liking” something is published to your wall and your friends’ news feed.
Top 10 liked pages on Facebook
1. Facebook – 54,031,990
2. Texas Hold’em Poker – 51,151,002
3. Eminem – 47,880,731
4. YouTube – 46,059,390
5. Rihanna – 45,905,971
6. Lady Gaga – 44,288,366
7. Michael Jackson – 41,557,728
8. Shakira – 41,109,665
9. Family Guy – 38,543,871
10. Justin Bieber – 36,690,985
The rest of the top 10 has six popular musicians, some of which are wildly popular with a female and teen demographic, specifically Lady GaGa and Justin Bieber. Is “liking” a young persons game? It just might be. This is a trend that brands should watch, as integrating musicians into campaigns may be the best way to get the widest attention. Of course, this isn’t a new tactic, as Michael Jackson’s relationship with Pepsi showed. With those types of numbers, though, marketing may be all about music in 2011.
Twitter vs. Facebook
I think it’s safe to say that interacting with a fan base is a game that Facebook may have already won. With over 800 million users, Facebook clearly has an edge. But if we look at Justin Bieber, who is number two on the top followed Twitter users list with 13,507,844 followers, he is only number ten on this list.
That’s a wide margin, and a lot less eyeballs. Twitter may be a more personal way of sharing, but if you’re looking for the best bang for the buck and time spent, Facebook has to be the place for musicians and brands to focus.
It seems as if Facebook has picked up where MySpace left off as being the place for Musicians to come and share tour dates and music. However, with a user base of over 800 million, does fifty-four million seem like not a lot to lead the list? Let us know what you think about the list, and check out the rest of the 25 here.
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