The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

Your sardonic source for consumer tech stories

This article was published on April 9, 2021

Facebook adds labels to satire pages because people can’t tell what’s real

So people stop sharing satire thinking it's real news

Facebook adds labels to satire pages because people can’t tell what’s real
Napier Lopez
Story by

Napier Lopez

Reporter

Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Facebook has begun adding labels to satire pages so that it can make extra sure that people aren’t confusing satire for, you know, real news.

While internet-saavy folk generally know how to tell ‘real’ news apart from satire, the truth is that many Facebook users do not. It is too common of an occurrence to see someone share an article from The Onion or The Borowitz Report as if it were serious news.

The new labels show up under the page’s name as a bit of grey text.

But wait, there’s more! The company is also rolling out ‘public official’ and ‘fan page’ labels for added transparency. The new labels build on disclaimers added for state-controlled media last year.

The labels begin rolling out today, although Facebook notes it is ‘testing’ the feature, so you might still have to deal with family members unwittingly sharing satire for some time yet.

Did you know we have a newsletter all about consumer tech? It’s called Plugged In – and you can subscribe to it right here.

Also tagged with