Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on October 17, 2012

    Lean Startup’s Eric Ries joins HubSpot’s Advisory Board to help companies evolve their marketing

    Lean Startup’s Eric Ries joins HubSpot’s Advisory Board to help companies evolve their marketing
    Ken Yeung
    Story by

    Ken Yeung

    Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.

    Companies are about to get a big dose of the Lean Startup philosophy. HubSpot, the company behind HubSpot 3, a “powerful, comprehensive, and tightly-integrated” all-in-one marketing software system, announced that serial entrepreneur and acclaimed author, Eric Ries, is joining the company’s Advisory Board.

    Joining alongside other industry notables like Dropbox CEO Drew Houston, Sequoia Capital’s Jim Goetz, Gary Vaynerchuk, and Chris Brogan, Ries’ expertise in starting the Lean Startup movement will be used to help transform the way businesses sell themselves with inbound marketing efforts.

    His methodologies will definitely be much different than what any of HubSpot’s 8,000 companies are probably used to and will most likely utilize some of his startup ideas, such as how to use a shortened product cycles with frequent iterations and data-driven decisions.

    While having the guy who created the movement on your Advisory Board is cool, some might think that it’s just another fad. On the contrary, HupSpot believes in the movement — in fact, it was built using the lean startup method. Ries says “What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process.”

    What exactly are businesses looking for in the Lean Startup movement? HubSpot’s CTO, Dharmesh Shah explains in a statement: “I believe this evidence-based approach to iteration and learning is directly relevant for organizations looking to transform their marketing.”

    As businesses are looking for better technologies and new ideas on how to successfully compete in a ever-changing marketplace, perhaps HubSpot’s marketing solution, combined with the inspiring knowledge provided by Ries and the rest of the Advisory Board will help its customers avoid lengthy product delays and can move at a much faster pace.

    Image credit: Jared Goralnick/Flickr