Emmy Award winning TV producer says: ‘Social Media is critical to ratings’ [video]

This video was bought to you by SitePen and Viadeo.

In Washington DC at the ReelScreen Summit I caught up with Mark Burnett, The British television producer, known for producing competition-based reality television shows such as the American edition of Survivor, The Apprentice and Are You Smarter Than a 5th Grader?

Since 2001, Burnett’s series have been nominated for 67 Emmy Awards and have won 2, along with 4 People’s Choice Awards. Time included Burnett in their April 26, 2004 list “100: Our List of the Most Influential People in the World Today.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

With the uprising of social media and people choosing what to watch online, the networks are having a hard time trying to figure out how best to engage and integrate with new media. I asked Burnett how the networks were engaging with social media and if they could provide further engagement to produce a more enriched experience.