![Emmy Award winning TV producer says: ‘Social Media is critical to ratings’ [video]](https://img-cdn.tnwcdn.com/image?fit=1280%2C720&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2011%2F02%2Fsocial_media_meets_online_television_social_tv_brings_television_2_0_to_your_tv_set_id34713101_size485.jpeg&signature=28f7e8e2beeb573b5feec7c853120500)
Story by
Hermione Way
Founder Newspepper.com & Techfluff.TV. Loves social media, video on the Internet. Loves travel & pickled onions Founder Newspepper.com & Techfluff.TV. Loves social media, video on the Internet. Loves travel & pickled onions
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In Washington DC at the ReelScreen Summit I caught up with Mark Burnett, The British television producer, known for producing competition-based reality television shows such as the American edition of Survivor, The Apprentice and Are You Smarter Than a 5th Grader?
Since 2001, Burnett’s series have been nominated for 67 Emmy Awards and have won 2, along with 4 People’s Choice Awards. Time included Burnett in their April 26, 2004 list “100: Our List of the Most Influential People in the World Today.
With the uprising of social media and people choosing what to watch online, the networks are having a hard time trying to figure out how best to engage and integrate with new media. I asked Burnett how the networks were engaging with social media and if they could provide further engagement to produce a more enriched experience.
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