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This article was published on August 12, 2013

In the UK? You can trial eBay’s personalised fashion recommendations right now.

In the UK? You can trial eBay’s personalised fashion recommendations right now. Image by: AFP/Getty Images
Paul Sawers
Story by

Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

eBay has announced that it’s tapping online fashion personalization service Dressipi in the UK, to launch a six month trial that will see Dressipi’s technology integrated directly into eBay’s Fashion Gallery.

Dressipi is a London-based fashion startup that offers a personal style guide, fashion tips and advice, with female users inputting their vital statistics and answering questions about their tastes. This resulting fashion fingerprint is then used to narrow down the selection of clothes. The technology is already in use or on trial with a number of online clothing retailers.

Integrating Dressipi with eBay’s UK site will offer shoppers two levels of recommendations – a curated selection of clothes, shoes and accessories selected from Dressipi’s team; Or, for those who choose to complete the so-called fashion fingerprint assessment, Dressipi’s technology will personalise those recommendations too.

eBay UK

Dressipi 1

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Feature Image Credit – GIUSEPPE CACACE/AFP/Getty Images