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This article was published on August 23, 2016


Duct tape Tron sends pieces of tape racing into cyberspace

Juan Buis
Story by

Juan Buis

Digital Culture Reporter

Juan Buis is TNW's Digital Culture Reporter, and you should click here. Juan Buis is TNW's Digital Culture Reporter, and you should click here.

It’s hard to see an immediate connection between Tron and duct tape, but there is now. All thanks to Brands™!

Duct tape brand Duck Tape — yeah, they’re cashing in on a typo — finally made Duct tape Tron a thing. It might not be more than a 36-second ad, but it’s one that was waiting to happen for a long time.

If you know about Tron, you probably also know about the guy making a special appearance in the last seconds of the video. Finally one of the internet’s old-school legends can say he got a nice paycheck… because of duct tape.