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This article was published on February 14, 2017

Driving app Waze just recruited Keith Morrison – the silkiest voice in broadcasting

Driving app Waze just recruited Keith Morrison – the silkiest voice in broadcasting
Matthew Hughes
Story by

Matthew Hughes

Former TNW Reporter

Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

If you’re not a.) American, and b.) a consummate viewer of Dateline NBC, you might not know who Keith Morrison is. But odds are good you’ve heard his voice before. Here’s what he sounds like:

Silky-smooth, right?

But you don’t have to tune in to Dateline NBC to hear those pipes. Now, Keith Morrison can guide you home, thanks to navigation app Waze.

Morrison’s appearance is to celebrate the 25th anniversary of the iconic news magazine program. You can activate it today. Just open the Waze app, then tap “Settings“, “Voice directions“, and then when you see “Keith Morrison – Dateline NBC,” you’ll have reached your destination.