Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on September 20, 2011

Doot is a novel take on location based messaging and commerce. Now available on the iPhone.

Doot is a novel take on location based messaging and commerce. Now available on the iPhone.
Chikodi Chima
Story by

Chikodi Chima

Chikodi is the West Coast editor of The Next Web, a multimedia producer and entrepreneur who travels the world in search of innovative foods Chikodi is the West Coast editor of The Next Web, a multimedia producer and entrepreneur who travels the world in search of innovative foods and spicy tech. Asked to choose a favorite, he would answer "both." Chikodi loves apps, does Twitter, Linkedin and has a thing for Tumblr.

Doot has launched today in the iTunes app store, with location-based app that adds layers of discovery and fun to the physical world around you.

Doot has a novel take on the idea of “geofencing,” and harkens back to Dodgeball, Dennis Crowley’s precursor to location app Foursquare. Dodgeball made it (relatively) easy to notify your friends via SMS when you were nearby, and with the Doot app, you’re able to tag a location with a message, or a doot, even when you’re not there. Leave a doot for your wife when she walks by the restaurant where you had your first date, and she’ll discover it when she walks by, or even step inside to enjoy the glass of wine you bought with the Doot commerce platform the team is currently building. Physical gifting is another part of a three-tiered monetization strategy, which also includes virtual gifts and hyperlocal brand engagement, where merchants can use the platform for a number of customer targeting activities.

Doots can be public or private, so you’re able to check out what others are saying about the places around you, or send location-based messages to only the people you choose.

The geo-targeting is pretty accurate–to within 10 or so meters from an exact location, says CEO Srujan Akula. You can use touch-screen navigation on a map to leave a doot for a friend, or you can type in the address in and drop a pin on the location that way, too.

Doot was recently chosen as the audience favorite at the Pitch ’11 event, which we covered recently, and today’s Doot launch on iPhone is going to be followed shortly by an Android app.

Published
Back to top