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This article was published on May 13, 2015

Domino’s will soon let you order pizza with emoji on Twitter

Domino’s will soon let you order pizza with emoji on Twitter
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

I’m torn by the news (via Business Insider) that Domino’s is introducing the ability to order a pizza by tweeting the ? emoji to them.

Half of my brain thinks: That’s a neat way of reducing the friction around ordering down to a single character, appealing to a youthful audience and getting people to write articles like this about your brand.

The other half thinks: NOOOOO! MAKE THE EMOJI STOP! IT’S ALL A FAD! WHY DON’T YOU GO AWAY AND LIVE IN AN EMOJI COMMUNE WITH OWEN AND LEAVE US ALL ALONE???

Both halves of my brain think tweeting animal emoji to give to charity is a good idea though.

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