Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.
Swedish digital publishing company Mag+ has pushed live the latest version of its publishing platform, rolling out support for Apple’s new iOS 6 operating system, adding dynamic ad serving and for the first time, extending its service to allow publications to be created and published on the iPhone and Android smartphones.
Mag+ launches its new tools at exactly the right time; while Apple is two days away from making its iPhone 5 available on general release, its iOS 6 operating system launches today, meaning Mag+ clients (which includes TNW) can get working on supporting the new features available in the new software.
With iOS 6 support, iPhone and iPad users can share what they are reading to Facebook using the in-built Facebook sharing, also embedding in-app purchases (including apps, music and movies) that can be bought and downloaded without having to leave the Mag+ produced app.
A bit of background on Mag+: Despite rolling out support for Apple’s new iPhone 5 and iOS 6 today, the company is focused on delivering experiences on Google’s Play Store and Amazon’s Appstore (as well as Apple’s App Store and NewsStand).
Designers are able to create content in InDesign with the Mag+ Plugin, add online content, interactivity, movies and sound, previewing their creations with the Mag+ Reviewer app. Once signed-off, the app can be published to the App Store, Google Play or Amazon Appstore
Mag+’s clients includes Popular Science, WebMD and Macworld to name a few, but the company has over 600 apps live in the App Store alone, including us. TNW uses Mag+ to publish our popular TNW Magazine on iPad, which is available to download here.
If support for the major smartphone and tablet operating systems wasn’t enough, Mag+ 4.0 helps publishers further monetize their apps.
With the introduction of dynamic ad serving via Google’s Interactive Media Ads (IMA) SDK, Mag+ publishers can embed advertisements directly into their magazines and apps using dynamically served Mag+ or HTML5 ads.
Popular Science, which was one of the first publications to jump onboard Mag+’s platform back in 2010, and is currently looking to embed ads in its future issues.
“Nearly all advertising in digital magazines is sold and implemented today in the same way as print: it’s created and added to the issue at the same time as the editorial,” says Gregg Hano, Mag+ CEO. “We want our customers to be able to explore every possible revenue-making opportunity, so we’ve been working with some of them to road test dynamic ad serving inside Mag+ issues. We’re seeing great results and we’ll be rolling this out to other clients in the coming weeks.”
In the coming weeks, you can expect publishers to experiment with the new tools available in Mag+ 4.0 and start rolling out smartphone-specific versions of their existing tablet publications.
Get the TNW newsletter
Get the most important tech news in your inbox each week.