Story by
Josh Ong
Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].
Delectable released version 4.0 of its wine discovery app today, allowing users to take a picture of a wine bottle and have it recognized within seconds. Previously, the app took a few minutes in the background to process the text on a label.
Moving to instantaneous scanning took Delectable a few years to work out as it had to put together a dataset for virtually all possible wines. The app got its start as a place for recording which types of wines you were drinking. Users then hook into expert reviews and social features in order to learn more about their wines and build a taste profile for recommendations.
The mobile wine industry is just starting to take off. Delectable competes with a number of other wine apps, including Vivino, which got a mention during the Amazon Fire launch event on Wednesday. However, Delectable founder Alex Fishman claims that his app’s accuracy is “substantially higher” than rival apps.
➤ Delectable | iOS
Thumbnail credit: Markus Mainka / Shutterstock
