Lesotho-born and raised, Nancy Messieh, The Next Web's Middle East Editor, is an Egyptian writer and photographer based in Cairo, Egypt. Fol Lesotho-born and raised, Nancy Messieh, The Next Web's Middle East Editor, is an Egyptian writer and photographer based in Cairo, Egypt. Follow her on Twitter, her site or Google+ or get in touch at [email protected]
We’ve seen a lot of things being crowdsourced – from traffic updates, to harassment reports, to funding, and we can now officially add window-shopping to the list.
TurnHills is making it easy to window-shop in one of the best cities to do just that – in New York. So far, the site has about 37 storefronts with more coming. And the photos are coming straight from TurnHills’ users.
The brand names featured on the site so far include Dolce & Gabbana, Juicy Couture, H&M, Burberry, and more, all laid out on a convenient map. Opening up any given store, and users can check out the storefront and zoom in on the products displayed.
If you want to contribute your own photos, you can do so here.
The crowdsourcing is what makes this concept really cool. Users get to share in the experience of adding their favourite stores, and window displays, to the site, and what better time to do this than during the holiday season? It also means that the content stays fresh, up-to-date, and is a great way to get customers directly involved with their favourite brands.
For now, local New Yorkers are the only ones who get exclusive access to some additional personalization features, making it easy to create an online window-shopping experience like no other. New York is where it’s all just getting started, but there are plans to expand into other major fashion and shopping destinations around the world.
TurnHills in its current state is just the tip of the iceberg with what this kind of site can do. Social media integration, a dedicated app, and beefing up its features could turn it into the fashion marketeers dream. A beautifully designed storefront can do wonders to encourage customers to step through the door.
By extending that invitation to a worldwide audience through the Internet, that’s an added bit of exposure – and we can imagine that there isn’t a retailer alive who would say no to that.
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