Martin SFP BryantFounder
Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
Want to do something that’s both cool and a little creepy at the same time? Try Swiss startup Vizago‘s new demo. The company has developed technology that easily and quickly transforms a 2D passport-style photo into a 3D model.
The demo, currently supporting Chrome and Firefox, is quick and easy to use. Upload a suitable photo, manually click a number of points on it as instructed, such as the earlobes, tip of the nose and the chin, and then wait.
After a few minutes, a 3D graphic reconstruction of your head is generated. The quality results vary depending on how clear the image you uploaded was (overexposure on one image I tried it with led to odd yellow patches appearing on my face), but overall the results are uncannily accurate. It really is like taking your own dive into the Uncanny Valley.
It doesn’t handle hair, so you’ll probably end up bald (perhaps with a little bit of hair on show if you have a fringe like me), but there’s something intriguing about exploring a 3D render of your face. If you’re familiar with 3D software, you can even download an .obj mesh and texture for your own use (Update: use promo code ‘tnw12’ for this).
Vizago has lots of options open to it in terms of monetization of this technology, from gaming to virtual fitting rooms. “We’re offering our service as a B2B subscription-based product,” says the company’s Matthias Amberg. “It’s split into a monthly base fee that gives you access to our service and takes care of support, scalability and server administration as wall as a per-fit / face exchange fee that covers the computing costs.”
The first deal Vizago is able to talk publicly about is with virtual fitting room provider Metail, which is using the technology on UK retailer Tesco’s clothing Facebook Page.
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