Inside money, markets, and Big Tech

This article was published on August 6, 2008


    Comcast acquires Daily Candy for 125 million dollars

    Comcast acquires Daily Candy for 125 million dollars


    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Women are beautiful. Street photographer Garry Winograndstated this in 1975 and he’s absolutely right. Online marketeers also agree with him and they don’t leave any chance unused to make some money out of their online presence.

    Ask Glam Media, the publishing company that focuses on women and recently acquired ad agencies in the UK and Germany. But the big women marketing-related news of today is the $125 million dollar acquisition of online women’s magazine Daily Candy by Comcast.

    Daily Candy – formerly owned by Pilot Group Ventures – sends its subscribers a daily email with tips, news, and info about fashion, food, travel and other glossy magazine-like topics.

    Comcast was battling with Viacom to acquire DailyCandy, which allegedly makes 25 million dollars a year. Comcast has beaten the other advertising giant with 5 million dollars. Women are beautiful, especially in the world of online publishing.