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This article was published on March 4, 2013

    Fab stops sending you emails you don’t read, even when you don’t ask them to

    Fab stops sending you emails you don’t read, even when you don’t ask them to Image by: FILIPPO MONTEFORTE
    Harrison Weber
    Story by

    Harrison Weber

    Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

    Inbox overload can be a very real problem — especially when your job requires you to send emails professionally.

    There are plenty of tips and tricks that’ll help you manage email more efficiently, but in our opinion, perhaps the companies clogging up our inboxes with their mailing lists just need to be a bit more courteous.

    When I first joined Fab last year, I actually enjoyed the emails they sent. But seeing as I’m a writer residing in Manhattan, I don’t often have the spare cash to spend on Exquisite Italian Glassware.

    I’ve ignored these Fab emails recently (I’m not annoyed enough by them to unsubscribe yet) but then I received a highly unusual one today with the subject: “Stop. Getting. So. Much. Email. Smile, you’re designed to.”

    Screen Shot 2013-03-04 at 11.28.30 AM

    Because Fab cared enough to consider my inbox overload, they’ve made me like them more. This should be email marketing 101, and we’re hoping other startups take note.

    Leave it to Fab to bring class to my inbox.

    Image credit: FILIPPO MONTEFORTE/Staff/Getty Images