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This article was published on September 25, 2013

Chinese smartphone maker Xiaomi plans its first retail store

Chinese smartphone maker Xiaomi plans its first retail store
Kaylene Hong
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Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

mi_one_s_xiaomiChinese smartphone manufacturer Xiaomi’s mobile devices are wildly popular — but they’re only sold via online channels or operator partnerships as the company seeks to keep distribution costs down.

That will change soon, however, since Xiaomi is to open its first-ever retail store, which will be located in Beijing, soon. That’s according to its Twitter account, although no schedule or further details were communicated.

The move from Xiaomi, which has partnered with a third-party to set up the store in Beijing’s Wangjing mall, is sure to encourage more comparisons with Apple — and its Apple Stores — despite CEO Jun Lei’s claim that Xiaomi’s business model is more like that of Amazon.

Related: Here’s why you should care about rising Chinese smartphone firm Xiaomi