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This article was published on November 11, 2010


    China’s largest online bookseller to launch ebook shop

    China’s largest online bookseller to launch ebook shop
    Fraser Smith
    Story by

    Fraser Smith

    Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major ne Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major news publishers. He is also co-owner and editor of edexpat.com the educational resource for international families, teachers and schools. You can contact Fraser via Twitter by following @FrasSmith.

    The Financial Times is reporting that China’s largest online bookseller, Dangdang.com is readying an e-book service for launch before the end of this year.

    China already has a healthy market for e-readers with nearly twenty manufacturers competing for share. Dangdang, sensibly, has stated that they have no intention of entering the hardware market, preferring to focus on their core business of selling books for reading on e-readers, PCs and mobile phones.

    Entering this market is still a risky proposition for any company. Counterfeiting of digital products is still rife in China so any seller of digital content must be ready for their products, no matter how well protected, to be quickly cracked and made available to all on the black market. It also remains to be seen how many publishers will be willing to sign up sell their books through Dangdang’s new service. It’s the publishers who stand to lose most if their market share is damaged by illegal digital copies of their books.

    This move by Dangdang is bound to be watched keenly by the other major players like Amazon who are yet to launch their Kindle service within China.