
Itâs official: CES 2021, the worldâs biggest tech trade event, is going digital to protect everyone from the coronavirus. The Consumer Technology Association (CTA), which organizes the show, today announced the digital replacement.
The event was originally supposed to run from January 6-9 in Las Vegas. Gary Shapiro, president of the CTA, revealed the digital event. He said that, while the company hoped to bring everyone together in Vegas again, âbut given the current public health concerns, itâs just not possible to bring everyone safely together.â
While Iâve never been myself, Iâve heard that CES requires having many, many people to pile into a convention center closely (which, as a claustrophobe, makes my skin crawl). It makes social distancing very difficult, so it wouldnât have been the best look if the CTA had gone ahead with it. It doesnât help that rumors spread earlier this year that CES 2020 may have played a role in the spread of the virus here in the States. Therefore, itâs been a given for a while that the event organizers would come to their senses and either cancel the 2021 event or go digital with it â and now we have official confirmation.
We donât yet know how exhibitors will be able to show their stuff, or how attendees will be able to see the whole event. Shapiro implied CTA is working on a special platform to make the event work, but didnât elaborate.
CES 2022 is, at the moment, still planned to be an in-person event in Las Vegas.
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