Story by
Courtney Boyd Myers
Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and Google +.
Last night at the Popular Mechanics CES Editor’s Choice awards, Nike took home a trophy for its new Sportwatch with TomTom’s GPS technology. “This is a gadget for people who are competitive runners and truly data obsessed,” said Jim Meigs, PM’s Editor-in-Chief.
Nike’s “running technology” has come a long way since their iPod savvy sneakers featured embedded pedometer-like accelerometers in 2006. Thanks to a partnership with GPS technology company TomTom, Nike’s new Sportwatch includes built-in GPS and a USB port so you can download all of your running information with a simple plug-in. The screen features a backlit LED screen with large, easy-to-read numbers.
So now you can wear whatever shoes you want! Doh! The watch debuts April 1 and will cost from $199 to $299.
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