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This article was published on October 24, 2013

    You can vote for your favorite X Factor acts via Shazam starting November 6

    You can vote for your favorite X Factor acts via Shazam starting November 6
    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    shazam_adIf you are a fan of singing competition The X Factor in the US, you will soon be able to vote for your favorite acts directly through the Shazam app.

    The company announced today that in a first for the television industry, fans of The X Factor can vote via Shazam starting November 6. They can also purchase songs performed on the show, including those from recording artists featured during the broadcast.

    There is a slight caveat, since voting via Shazam currently is only limited to fans who have a registered Facebook account in the US, Puerto Rico and the US Virgin Islands.

    Shazam’s collaboration with a mainstream broadcaster marks the company’s strategy to secure its position in the TV space. In July, it landed $40 million from América Móvil to further its TV service, which helps broadcast advertisers connect with smartphone-owning viewers on mobile.

    ➤ In a Global First for Television, “THE X FACTOR” Launches Voting on Shazam [Press release]