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This article was published on January 27, 2014


BSkyB pushes for more subscribers with an all-new YouTube channel airing first episodes for free

BSkyB pushes for more subscribers with an all-new YouTube channel airing first episodes for free
Paul Sawers
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Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

UK satellite broadcaster BSkyB (‘Sky’) is kickstarting a massive marketing offensive in 2014, part of which involves letting anyone sample whole episodes on YouTube.

Sky will launch an all new YouTube channel called Sky First Episodes on February 1, where viewers can access full ‘first’ episodes, including the premier episode of Irish sitcom Moone Boy (Sky 1), Moonfleet, and A Young Doctor’s Notebook. For returning shows, the channel will broadcast the very first episode of the inaugural series, and for brand new shows, the first episode will only hit YouTube AFTER it’s been broadcast to subscribers.

Indeed, the content airing on Sky First Episodes will be pulled in from across the broadcaster’s range of entertainment channels, including Sky 1, Sky Atlantic, Sky Arts and Sky Living, with the company claiming to invest in the region of £600 million in British content this year. With the new YouTube channel in tow, Sky wants to hook you and tempt you to sign-up to a monthly contract.

Sky launches biggest year of entertainment with major new marketing campaign | Press Release