BSkyB: Watch & Record TV With a Tweet

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Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h (show all) Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

BSkyB (‘Sky’) is trialing a new Twitter-based tool that lets its subscribers watch and record movies and TV shows by interacting with a tweet.

If you see ‘#WatchOnSky’ within a tweet from Sky, it can be expanded to reveal ‘Watch’ and ‘Record’ icons that link directly to Sky’s mobile TV service Sky Go. Indeed, this will only work via Twitter on mobile, and you will need to ensure your Sky+HD box is linked to your Sky iD.

Sky and Twitter have previously partnered to broadcast Champions League clips within tweets too, but this latest move represents one of the first times a UK broadcaster has let users control their viewing in such a way. It’s not an entirely novel concept though – Twitter and Comcast have introduced a similar feature in the US previously, while Brazil’s very own Sky TV has flirted with similar concepts in the past too.