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This article was published on July 2, 2015


So hot right now? Get your weather reports with appropriate Kim Kardashian outfits

Mic Wright
Story by

Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

Here’s a way to combine two things that people talk about way too much: The weather and the Kardashians.

Kim.Guru is a Web app that gives you the current conditions anywhere in the world matched with an appropriate Kim Kardashian outfit.

Why? Because New York media agency BRAVÒ needed a way to promote itself and nothing says feverish clicks like a Kardashian reference.

The site offers up one of 100 different outfits depending on the weather conditions in your chosen locale.

Screenshot 2015-07-02 09.19.36

I’m in Dublin right now and Kim.Guru tells me the lady herself would be wearing a natty jumpsuit to deal with the humidity. I’m not sure that’s wise.

Kim.Guru [BRAVÒ via Mashable]

Read next: Kendall Jenner versus a graffiti drone: the age of airborne vandalism begins!
Longer read: 
How emoji and cherry blossoms help fix weather reports

Image credit: Tinseltown / Shutterstock.com