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This article was published on August 14, 2012

    Blippar lets you watch Will Ferrell’s ‘The Campaign’ trailer on a dollar bill

    Blippar lets you watch Will Ferrell’s ‘The Campaign’ trailer on a dollar bill
    Paul Sawers
    Story by

    Paul Sawers

    Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

    We’ve covered augmented reality app Blippar a fair few times in the past, most recently when it partnered with Walkers Crisps to provide weather forecasts, which followed its victory at Le Web’s startup competition.

    Now, the London-based startup has reeled in Warner Bros as the latest big-name brand to tap Blippar’s technology. This link-up will let Hollywood powerhouse market its movies through attaching content to everyday objects which users scan using nothing more than their smartphone.

    First up, Warner Bros has released a trailer around The Campaign, a new movie starring Will Ferrell and Zach Galifianakis as two Southerners trying to gain a seat in Congress. Topical? You bet.

    But the interesting thing about this trailer is that you view it by scanning a dollar bill using the Blippar app installed on your iOS or Android device. It’s a little similar to an earlier partnership with Paddy Power in the UK, that saw the Queen brought to life on £10 notes.

    You can view a demo of the how the trailer looks in the video below. This should work on any dollar bill…

    ➤ Blippar – iOS | Android