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This article was published on June 7, 2011

    Blippar: an augmented reality app that brings brands to life

    Blippar: an augmented reality app that brings brands to life
    Paul Sawers
    Story by

    Paul Sawers

    Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

    There’s a pretty cool app being demoed at The Inspire Conference today – and it goes by the name of Blippar.

    Blippar sells itself as “the first universal augmented reality platform aimed at advertisers.” And I must say, irrespective of what function it actually serves, it is a very cool app.

    Not only does Blippar unlock augmented reality adverts, but it’s also a customer interface that catalogues and promotes brands that are signed up for inclusion.

    How does it work? Well, you wave your smartphone’s or tablet’s camera over a branded image, and it magically comes to life on the screen in front of you. It’s like a 3D website that jumps out at your from a static label or poster. Its cool factor may be enough to attract advertisers in their droves and this could be the next big app in advertising. Or it could be a novelty that wears off after a few months. But I suspect somewhere closer to the former.

    The app has been researched and planned for a year and a half, but actual development has been a few months. Both Android and iOS apps will be available to download for free at the end of June.

    Jess Butcher, Marketing Director at Blippar, gave me a demo of the app in action: