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This article was published on September 26, 2013


BlackBerry announces BB10 Sina Weibo native app as it increases efforts to woo China market

BlackBerry announces BB10 Sina Weibo native app as it increases efforts to woo China market Image by: Sean Gallup
Kaylene Hong
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Kaylene Hong

Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

BB10BlackBerry may be plagued by financial difficulties, but this hasn’t stopped it from taking steps to boost the offerings in its app store to appeal to Chinese consumers, as it announces a BB10 native app for Twitter-like microblogging platform Sina Weibo.

BlackBerry has traditionally struggled to compete in the China market, but the company has been increasing its efforts to woo local developers — and the Sina Weibo native app is a sign of its commitment. The firm unveiled the BlackBerry Z10 and Q10 devices earlier this year.

Headline image via Sean Gallup/Getty Images