Just in time for Mother’s Day, Bing has added social shopping to their search results, including Twitter and Facebook integration.
Adding social shopping to social news and entertainment search is a logical progression for a search engine that really focuses on the visual. Also, Bing has done pretty well with their cashback affiliate program (it’s a big hit on tech shopping sites such as TigerDirect), and making that more social should spur even more adoption.
This upgrade comes two days after Google launched their significant/radical redesign, which includes a Shopping icon in the search engine’s now prominent left hand column (assuming you’re searching for something that can be purchased – it is a dynamic sidebar based on query). Perhaps Microsoft decided to roll this out earlier than expected in response to that upgrade or maybe it’s right on schedule – sure is a coincidence if the later. Here’s what a search for the HTC HD2 would look like: