It’s not news to anyone that mobile browsing – and by extension mobile search requests – have exploded in recent years. In recognition of that increase in mobile visitors, Microsoft is tweaking Bing’s algorithm to favor mobile sites higher than desktop-only counterparts when searching on a phone.
The move follows the recent introduction of ‘mobile-friendly’ tags in Bing’s search results, but doesn’t actually exclude non-mobile friendly sites from appearing in search results for relevant terms altogether.
Think of it more like favoring a high-ranking, mobile-friendly option over a high-ranking non-mobile site, rather than a low-ranking mobile site outranking the more appropriate desktop page. Microsoft said the changes would start rolling out “in the coming months.”
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
The algorithm tweak follows a similar move from Google recently, so if you’re wondering how to optimize things like navigation, readability, scrolling and device compatibility, check out the full post in the link below.
Get the TNW newsletter
Get the most important tech news in your inbox each week.