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This article was published on February 26, 2015

Google will begin ranking mobile-friendly sites higher starting April 21

Google will begin ranking mobile-friendly sites higher starting April 21
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Big changes to Google’s search algorithms are coming: beginning April 21, the company will increase the ranking of sites that are mobile-friendly and surface app results much higher.

The company says that the change will have a “significant impact” on all mobile searches in all languages worldwide, but as a result Google says that users will find higher quality results.

Along with this change, Google will start to use more information from indexed apps as a factor when ranking search results for users that are signed-in and have the app installed.

These changes are great news for mobile users as it should help motivate those sites that still don’t have a mobile site to actually build one. Google started highlighting mobile-friendly sites in results last year.

Site admins who want to test their site’s mobile compatibility can use Google’s tools to quickly evaluate the status of a page.

➤ Finding more mobile-friendly search results [Google Webmaster Blog]