Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on December 17, 2015

Bing integrates Uber into iOS search app

Bing integrates Uber into iOS search app
Kirsty Styles
Story by

Kirsty Styles

Reporter

Kirsty Styles is a journalist who lives in Hackney. She was previously editor at Tech City News and is now a reporter at The Next Web. She l Kirsty Styles is a journalist who lives in Hackney. She was previously editor at Tech City News and is now a reporter at The Next Web. She loves tech for good, cleantech, edtech, assistive tech, politech (?), diversity in tech.

In a bid to capture some kind of market against rival Google, Bing has updated its iOS search app with a number of new features, including Uber integration.

Bing now offers real-time map data when you hit ‘get a ride’ from a search listing or tap the Uber icon within the app so you can see cabs that are available nearby.

Uber Bing
Credit: Bing

Back in June, Uber bought up some of Bing’s mapping assets, plus around 100 employees, so part of that deal might have been an agreement that Uber would go live in the app and potentially start to be the mapping company behind Bing’s search.

Additionally, Bing has added support for barcode scanning and price comparison with this update so you can compare prices across 12 US retailers including Walmart, Target, Home Depot and Macys.

The app also compares the product you’re scanning with online players like Amazon so you can see if you’re getting a better price in store or on the Web.

Bing
Credit: Bing

Bing has also added support for GIFs, a key tool for any modern searcher.

The updated app now includes swipe left and right navigation but strangely, the company has ditched its one unique feature, ‘shake to search’, which is what set it apart in the first place from its competitors.

Bing [via Search Engine Land]

Also tagged with