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This article was published on August 31, 2009


The next big thing in TV: Live Twitter commentaries

The next big thing in TV: Live Twitter commentaries
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

FringeThere are lots of uses of Twitter that smack of lame bandwagon-jumping. This definitely isn’t one – live commentaries for TV shows via Twitter.

US TV network Fox is to spice up its forthcoming repeats of Fringe and Glee with tweets from the show’s cast and producers as the show goes out. The tweets will be displayed along the bottom of the screen during the show, and viewers can submit questions via Twitter using @ replies to @FRINGEonFOX and @GLEEonFOX.

It’s a brilliant idea, adding interactivity and a new life to repeats that many might not bother watching otherwise. Twitter is used increasingly as a way for audiences to interact with TV shows. MTV even has a formal partnership with Twitter for its show It’s On with Alexa Chung.

With social media use doubling in the past year, these innovations are sure to continue. Imagine seeing your opinions of a football game appearing on-screen during its live transmission, for example. This kind of thing doesn’t require Twitter, of course, but doing so makes participation free and easy for viewers.

Now, if Twitter could charge TV networks for these kinds of uses it might go some way towards making a profit.

[via PC World]