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This article was published on April 12, 2013

Behavio team joins Google as it shuts down its behavior tracker project

Behavio team joins Google as it shuts down its behavior tracker project Image by: TIMOTHY A. CLARY
Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

The team behind Behavio has decided to shut down the alpha program for its project, a platform for using phones to track real-world behavior, and head over to Google, as first noted by TechCrunch. This isn’t, however, a formal acquisition on Google’s part.

Behavio, an MIT Media Lab spinoff, received $355,000 in funding from the Knight Foundation last year as part of its News Challenge and was the winner of the 2012 SXSW Accelerator competition with its open source Funf.org framework. The team says it will continue working on Funf.

“At Behavio, we have always been passionate about helping people better understand the world around them,” the team said in a statement. “We believe that our digital experiences should be better connected with the way we experience the world, and we couldn’t be happier to be able to continue building out our vision within Google.”

The team didn’t say what exactly they’d be working on at Google, but the descriptions of their past work do sound like they’d be right at home at the search giant.

behavio

 

Image credit: Timothy A. Clary for AFP / Getty Images