This article was published on November 30, 2012

Barnes & Noble eyes Russia launch following registration of Nook trademarks


Barnes & Noble eyes Russia launch following registration of Nook trademarks
Andrii Degeler
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Andrii Degeler

Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exci Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exciting developments in tech, especially those involving vastly underreported industry niches and geographies.

Following its large-scale expansion across the Atlantic into UK, Barnes & Noble is reportedly preparing to begin selling its Nook e-readers and tablets in Russia, registering the Nook and Nook Media trademarks in the country.

Russian newspaper Izvestia reports that Barnes & Noble will seek to launch its products and digital services in the country in 2013, with help from Microsoft, which forms part of Nook Media LLP, a joint-venture formed after Microsoft’s $300 million investment.

According to reports, Barnes & Noble hasn’t started building sales channels in Russia yet, with no retailer agreements yet made public.

However, Barnes & Noble does already have one partner in the country. In January 2011, it teamed up with the e-library LitRes to offer 55,000 Russian ebooks (the biggest digital collection of Russian-language literature) to Nook owners in the US and the UK.

When pressed on whether LitRes would partner with Barnes & Noble for a potential Russian launch, PR manager Olga Smirnova told The Next Web that there is currently no agreement in place to cover the Russian Market yet – directly contradicting Izvestia’s report.

Currently, Barnes & Noble is shipping its Nook range of Android tablets to only one European country, the UK, where it has teamed up with several major retailers and released Nook reading apps for iOS and Android. The company also signalled its intention to spread further into Europe when it incorporated in Germany earlier this year.

Barnes & Noble was not immediately available for comment. We will update the article should we receive a reply.

Image credit: Karen Bleier / Getty Images.

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