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Ben Woods
Europe EditorBen is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.
Gamification company Badgeville has released a new version of its tools which brings features like social rewards, personalization and enterprise-oriented features to its platform.
The company says its Behaviour Platform 5.0 is designed to boost engagement and loyalty among website visitors and app users, as well as employees when it is used internally inside businesses.
The new ‘social rewards’ feature brings a way for businesses to acknowledge interactions with a brand, while the new personalization options allow clients to build custom rewards for each user based on things like gender, occupation and location.
Version five also brings beefed up tools aimed at bigger businesses too, like allowing for management of multiple different initiatives across a range of websites and enhanced enterprise security.
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